Leading up to the 2017 Mobile World Congress in Barcelona, we rolled out 57 terminal animated screens, a fully skinned air traffic control tower, and 24 wrapped buses at the international airport to promote HP's Sprocket. To ensure that this mini mobile printer stood out from a sea of smartphones, the team took inspiration from Barcelona’s food, culture, and beachy vibes. The playful social assets not only spoke to thousands of tech-minded tourists on their way to the MWC but also the local residents. By the end of the event, we showed this Spanish city what’s really possible with a Sprocket in your pocket.