In 2017 eSports was growing at a lightning-fast pace, with a larger global viewership than sports and movies combined. HP saw an opportunity to legitimize their OMEN line by being an official sponsor of the newly found Overwatch League. We evolved the previous OMEN campaign to focus on the athletes first, with a nod to the HP equipment that helps them Dominate the Game. Showcasing that behind every elite gamer is an HP OMEN device, we translated the message to everything from OOH to in-store and digital ads.