For NBA players and fans, basketball is more than just a game, it’s a way of life where art, music, fashion, and basketball intersect – what Crown Royal has dubbed Crisp Culture. Which is what we tapped into, creating original art for each of Crown Royal’s team partnerships. Rather than going with official team assets, we broke boundaries by mixing team marks with Crown Royal’s bold illustrated style and fashion-inspired graphics transforming our retail elements into canvases showcasing eye-catching, custom designs, giving basketball fans exactly what they craved.
Agency: Tracy-Locke Creative Director: Ben Loht